Post Graduate Program In Journalism & Media Studies
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This program, designed for fresh graduates and currently employed professionals across Media, Marketing and Advertising, provides a strong, integrated understanding of all critical areas of a Media Company – viz. Content and Creatives, and the Communication and Monetization of that Content.
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We at EIIM do not believe in breaking up the critical and inter-related areas into different ‘modules’ or ‘courses’ such as Journalism, News, Entertainment Programming, Media Company Marketing, Ad Sales, Market Research, Media Planning and Buying, Public Relations and Events Management, Media Laws etc.
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Instead, EIIM offers an integrated program that empowers students with a strong understanding of all important functions across all key areas of media Company’s operations.
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Our integrated approach with enable such professionals -- whether from Creative or the Marketing, Sales and other areas -- to think like owners and entrepreneurs willing to work in stronger mutual cooperation across departments and functions to add superlative value to the quality of their company’s offerings to readers, viewers, listeners, users and all business associates.
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EIIM’s Prestigious Autonomous Program in Journalism and Media Studies overcomes the biggest problems of the so-called professional institutes of professional Media training.
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EIIM is the vision of Arun Arora, a Captain and Thought Leader of the Media Industry with an illustrious career spanning 35-years, with his last Corporate Leadership role being that of President - Bennett Coleman & Company Ltd, the owners of the Times of India Group – India’s biggest Media conglomerate.
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EIIM’s program has been created by Media Professionals with decades of extremely successful and award-winning experience.
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The Program therefore fulfils the needs of Media Companies today –in terms of the critical areas of the content and the quality and employability of students who graduate from the program.
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The program has the support of a galaxy of Industry stalwarts who are like a veritable Who’s Who of the Media Industry. These illustrious professionals, who are on our Advisory Board and Expert Guest Faculty list, are amongst the most acclaimed and sought-after Media practitioners.
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Each student at our Program will be mentored by one such illustrious professional.
- To enrol now, contact us.
| Duration | 1 Year, conveniently timed evening course |
| Offered in | Mumbai at Edvance |
| Eligibility | Graduate with a UGC- recognized degree |
| Fluency in written and spoken English | |
| Preferred work experience of 1-2 years | |
| Selection Procedure | Personal Interview |
| PAPER | SUBJECTS |
| Paper 1 | The Media Business |
| Paper 2 | Media Laws |
| Paper 3 | Print Journalism |
| Paper 4 | Online & New Age Media: Content and Management |
| Paper 5 | Broadcast: Television Journalism |
| Paper 6 | Broadcast: Radio Journalism & News Programming |
| Paper 7 | Broadcast: Television Entertainment Content & Programming |
| Paper 8 | Broadcast: Radio Entertainment Content & Programming |
| Paper 9 | Media Company Marketing |
| Paper 10 | Media Research & Planning |
| Paper 11 | Advertising Sales for a Media Company |
| Paper 12 | Advertising: Creatives and Management |
| Paper 13 | Corporate Communications and Public Relations |
| Paper 14 | Event Management |
