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EDVANCE INSTITUTE OF INTEGRATED MEDIA (EIIM)
Edvance Institute of Integrated Media aspires to impart cutting-edge and relevant Education and Training to create qualified young professionals who would enrich the domain of professional Media Studies and Practice.

EIIM: The Vision of a Media Captain
Edvance Institute of Integrated Media is a result of the vision of Arun Arora, a Captain and Thought Leader of the Media Industry with an illustrious career spanning 35-years, with his last Corporate Leadership role being that of President - Bennett Coleman & Company Ltd, the owners of the Times of India Group – India’s biggest Media conglomerate.

Edvance Institute of Integrated Media (EIIM) has been envisaged as a truly relevant, contemporary and effective professional institution to train, create and empower future-ready Media professionals with integrated, cross-media competencies.

EIIM is headed by Pavan R Chawla, an award-winning Communication and Content expert with more than 22 years experience in the Media industry in companies such as the Times of India Group, Zee Telefilms, Sony Entertainment Television, MAX, B4U, Sahara One, Dainik Jagran Group, exchange4media Group and INX Media.

EIIM is supported by a galaxy of Media stalwarts who are like a veritable Who’s Who of the Media Industry. These illustrious professionals, who are on our Advisory Board and on our Expert Guest Faculty list, are amongst the most acclaimed and sought-after Media practitioners.

EIIM is committed to employing its immense intellectual capital, experience and Media expertise to deliver the cutting-edge Graduate- and Post-Graduate Degree courses of professional Media Education of Tilak Maharashtra Vidyapeeth (TMV), along with its own autonomous programs.

TMV was established in 1921, according to the directions of Mahatma Gandhi, who wanted the University to be set up as the educational memorial of the great thinker, patriot and leader of India’s Freedom Struggle, Lokmanya Bal Gangadhar Tilak.

Tilak Maharashtra Vidyapeeth was declared as ‘Deemed to be University under section 3 of UGC Act 1356 vide Notification No. F.9-19/85-U.3 dated 24th April 1987 by the Government of India’. (For more information on Tilak Maharashtra Vidyapeeth, please visit www.tmv.edu.in.)

The right time for a Media Career
For those interested in a media career, this is the right time.

The Federation of Indian Chambers of Commerce and Industry (FICCI) has estimated that the Media Industry is poised to grow to a turnover of Rs 1052 billion by 2013.

Even as business and technology drive Media Industry growth, they are inducing a continuous integration of Media platforms. This has created a huge deficiency of Media professionals with global mindsets and cross-media capabilities. EIIM courses will empower you for the challenges and opportunities of the ever-evolving Media Industry.

UGC-recognized, full-time Degree program:
BMM (Bachelor Of Multi Media)
Plus EIIM’s Prestigious Autonomous
Under-Graduate Program in Mass Communication

UGC-recognized, full-time Master’s Degree program:
MBA in Media Management
Plus EIIM’s Prestigious Autonomous
Post-Graduate Program in Media Studies

EIIM’s Prestigious Autonomous Program
Post-Graduate Program In Journalism & Media Studies

These courses are strong career-oriented offerings from proven media professionals on a mission
Our courses overcome the problems of professional media education today:
  • Our courses have been designed to overcome the biggest problems which Industry experts feel are there with many other ‘professional’ media training institutes. These problems, according to a survery, are:

    1. Many of the other courses give largely bookish course content so the training is often superficial.

    2. Very often, their course content is not as per the needs of the media companies.

    3. This happens because often, they are not designed by Media professionals with proven experience.

    4. Therefore, the 'trained' graduates of most of the other courses cannot meet the job challenges, and hence they cannot contribute and fit in effectively enough
Courses designed by media professionals
  • Our courses are designed by media professionals with proven and award winning experience.

  • Hence, our Media Programs are professionally relevant and contemporary, and keep the needs of today’s media companies top of mind.
Extremely strong advisory board and expert guest faculty list
  • EIIM programs have been created in consultation with an extremely strong Advisory Board. This advisory board has some of the biggest and best and most successful names in Media, and include Media industry Leaders, Owners, Company heads and proven professionals in various critical function areas across various kinds of media verticals. (Link to the creative of the Pune Mirror Ad)
Advisory board and guest expert faculty is from the biggest and best media companies
  • The professionals on Advisory Board and Expert Guest Faculty list are from – or have been with -- some of the best media companies which include Media giants like The Times of India, The Economic Times, Reliance BIG Entertainment, BBC Worldwide Media, The Indian Express Group, Fox Studios, Balaji Telefilms, Radio Mirchi, Hindustan Times, Zee Network, Fairfax Group of Australia, Sony Entertainment Television, MAX, Sahara One Media & Entertainment Limited, B4U Multimedia, Jagran Group, DNA, Mid-day, JWT, Haymarket Group of UK through Campaign India, Pritish Nandy Communications, Femina, Filmfare, Me, BBC Lonely Planet, BBC Good Homes, Exchange4media and many others.
Therefore, the best and most relevant media education:
  • So we will offer the best and most relevant and professional training with the inputs of the industry professionals and expert guest faculty, along with inhouse full time faculty, students will receive the best, world-class and professionally relevant training from us.

  • Training that is exactly as per the needs of Media companies.

  • Our training will give our students job knowledge and skill sets, soft skill sets and best practices and values. Plus a strong overview and understanding of the Media functions and the business as a whole.
Internship- and placement oriented courses
  • Our courses are placement- and performance oriented. Our training provides our students with first-hand practical experience of and training in media companies through internship programs.

  • We shall provide complete assistance in placements to our graduates.
Our commitment: to produce the best talent for the media industry:
  • Our world class training will help our students to perform well, even in first jobs, right from Day One.

  • We are confident that our extremely well informed and well trained graduates will be equipped to contribute far more meaningfully than most of their other fresh colleagues.

  • Our graduates will be able to make a positive contribution to their workplaces.

  • This will help their career prospects in the company in particular, and in the Media Industry in general.
Minimum students, maximum attention
  • We are committed to giving our students the maximum personal attention, hence we have restricted our batch sizes to a maximum of 35 students for BMM (as against around 60 students per batch in other ‘professional’ institutes of media education) and 20 students in MBA in Media Management as against more than 60-75 students per batch in some other institutions.
Excellent training methods that combine strong essentials with strong and practical work experience learnings:

Overall, our approach will be to inform, excite and train our students and lead and guide them along a journey of focused information and self-discovery across all aspects of the curriculum.
  • Class Room Learning and Practical Training:
    • Our students will receive a strong mix of class room and practice-related orientation.
  • Strong Anchor faculty for fundamentals:
    • We begin with our strong in-house anchor faculty, which will take our students through the essential basics and fundamentals, creating a solid foundation of relevant and important knowledge.
  • In-depth World-views and Practice-related knowledge and training:
    • Our class room training is strongly supported by focused, in-depth practical overviews and training about the creative, technical, operational and management aspects of all functions of a media company.
Name Company
Mr. A. P. Parigi Former CEO & MD - ENIL & Radio Mirchi
Mr. Abhay Vaidya Editor - DNA Pune
Mr. Adille Sumariwalla Olympian & MD - Clear Channel
Mr. Amit Khanna Chairman - Reliance Entertainment
Ms. Amy Fernandes Independent Media Consultant, Former Editor - Femina
Mr. Anant Rangaswami Editor - Campaign India
Mr. Anil Dharker Former Editor of The Illustrated Weekly of India - The Independent, Mid-day
Mr. Anil Kapoor President Asia Pacific / Africa, Draft - FCB Ulka
Dr. Anil K Khandelwal Chairman - Baroda Pioneer Asset Mgmt Co. Ltd. , Former Chairman & MD of Bank of Baroda & Dena Bank
Mr. Anshul Arora MBA Harvard, Formerly with McKinsey and Company, Singapore, CEO - Edvance Group
Mr. Arnab Goswami Editor-in-Chief - Times Now
Mr. Arun Anant Director Incvalue Advisors Pvt. Ltd., Former CEO - UTV News
Mr. Arun Bahl Consultant - Hindustan Times, Former Circulation Director - The Times of India, Indian Express
Mr. Arun Nanda Chairman - Club Mahindra, Mahindra Consulting Engineers, Mahindra Lifespaces
Ms. Asha Banker MBA Harvard, Formerly with Goldman Sachs, NewYork, London
Mr. Ayaz Memon Former Editor at Large - DNA, Former Editor - Bombay Times
Ms. Bachi Karkaria Distinguished Journalist, Columnist, Author & Global Media Trainer
Mr. Bharatkumar Raut Former Editor - Maharastra Times & Parliamentarian (MP - Rajya Sabha)
Dr. Bhaskar Das Executive President - Times of India Group
Mr. Brian Tellis Managing Director - Fountainhead
Ms. Chandni Sahgal Former CEO - MTV
Mr. Darryl D'Monte Former Resident Editor - The Times of India, Indian Express
Mr. Dileep Padgaonkar Editorial Consultant - The Times of India , Former Editor - The Times of India
Ms. Dina Vakil Former Resident Editor - The Times of India
Ms. Farzana Contractor Editor - Upper Crust
Mr. Gaurav Sharma Group Programming Director - Fever 104 Fm
Mr. Gautam Adhikari Former Founding Editor - DNA, Former Dean - Times School of Journalism
Mr. George Bayer Sr Vice President – Home Shopping Network, Florida
Mr. Govindraj Ethiraj Editor-in-Chief, UTV News
Mr. Gurbir Singh Sr. Associate Editor - BusinessWorld, Former Media Editor - Hindustan Times, Former Asst Corp.Editor - The Economic Times
Mr. Jaideep Bose Editorial Director - Times of India Group
Ms. Jayashree Sundar Former President(North) - Leo Burnett, Sr. Assoc Director - Lintas
Mr. Jitender Bhargava Former Executive Director - Air India
Ms. Jyoti Varma Director - Ad Sales & Bus. Development, WorldWide Media
Ms. Ketaki Gupte Former Executive Media Director - JWT
Mr. Kunal Dasgupta Former CEO - Sony Entertainment Television Ltd.
Ms. Manju Ramanan Editor - Ajman Today, RAK Today, UAE & Deputy Editor - UAE Digest, Sterling Publications
Mr. Michael Gill CEO - Financial Review Group, Australia
Mr. N. P. Singh Director - Corporate, The Express Group
Mr. Nachiket Pantvaidya MD - Fox Television Studios India
Mr. Neil Sanghavi Managing Partner - Oxygen Entertainment
Mr. Omar Quereshi Creative Head & Editor-in-Chief - Zoom
Mr. Pavan R Chawla Award-Winning Content & Communication Professional, CEO - EIIM
Mr. Pradeep Guha Chairman - Culture Company, Former President - Bennett, Coleman & Co. Ltd., Former CEO - Zee Entertainment Enterprises Ltd.
Mr. Prashant Panday CEO - Entertainment Network (India) Ltd. (Radio Mirchi)
Mr. Pritish Nandy Chairman - Pritish Nandy Communications Ltd., Former Editor - The Illustrated Weekly of India
Mr. Purnendu Sen Former Technical Director - Times of India Group
Mr. R. Gopalakrishnan Executive Director - Tata Sons
Mr. R. Sundar CEO - Times Business Solutions Ltd.(Timesgroup)
Mr. Rahul Joshi Executive Editor - The Economic Times
Ms. Rajeeta  Hemwani Vice President - Content / A&R, Universal Music
Mr. Rajesh Sawhney President - Reliance Big Entertainment Ltd
Mr. Rajrishi Singhal Former Executive Editor - The Economic Times
Mr. Ranjan Garg Vice President - Supply Chain, HT Media Ltd, Former Director - Business & Commercial, Bennett, Coleman & Co. Ltd.
Mr. Ranjan Goyal IIT - IIM alumnus, Formerly with Emerson Asia - Pacific, Hong Kong
Mr. Ranjan Kapur Country Manager - WPP
Mr. Ravi Dhariwal CEO (Publishing) & Executive Director - Times of India Group
Mr. S. Balakrishnan Chief of Bureau - The Times of India
Mr. S. K. Mehta Former Marketing Director - Times of India Group
Ms. Sathya Saran Editor - Me:, Former Editor - Femina
Mr. Shailesh Kapoor CEO - Ormax Media
Ms. Shashi Venkatraman Former COO - Worldwide Media Ltd.
Ms. Shilpa Parulekar Creative Head - Kidsplay Production, Former Head Broadband Content & Creative Productions - India Div, AOL
Ms. Shobhaa De Celebrated Author & Columnist
Mr. Sunil Lulla MD & CEO - Times Global Broadcasting Co. Ltd.
Mr. T Suresh Country Head - EMI Music
Ms. Tanya Chaitanya Editor - Femina
Ms. Tara Kaushal Editor - Good Homes
Mr. Tarun Rai CEO - Worldwide Media Ltd.
Mr. Udit Sheth MD & CEO - TransStadia
Mr. Vardhan Kondvikar Editor - Lonely Planet
Mr. Vijay G Jindal Former CEO - Zee Network
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